He freely acknowledged his many collaborators.ĩ. By the time the MTV logo was designed in 1981, Lubalin and his signature style were no longer seen as avant-garde.Ĩ. Anyone given a Lubalin “tissue” (his hand-drawn layout) to see through to production could not claim to be the piece’s designer.ħ. He was a designer with political convictions, a supporter of liberal causes.Ħ. ![]() He rejected Swiss modernism, which he felt was ill-suited to the popular American imagination, in favor of vernacular, decorative, and humanistic approaches to visual expression.ĥ. Although he ultimately rejected advertising in favor of graphic design, as an agency art director at Sudler & Hennessey he was a key figure in advertising in the 1960s, introducing expressive typography into print advertising.Ĥ. His name was pronounced Loo-ball-in, with the accent on the loo.
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